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Peer reviewedBenoit, William L.; Lindsey, James J. – Journal of the American Forensic Association, 1987
Analyzes how the manufacturer dealt with the Tylenol poisonings: the link between Tylenol and the poisoning was denied, its image as a safe product was bolstered, capsules were differentiated from other products, and as a result, sales recovered. Extends the applicability of apologia as a way to analyze other media campaigns. (SKC)
Descriptors: Advertising, Communication Research, Consumer Protection, Mass Media
Download full textPratkanis, Anthony R.; And Others – 1983
Developed as part of a research program directed at obtaining reliable persuasive effects, the two sets of persuasive messages provided in this report--consumer messages and sociopolitical messages--discuss fictitious brands of consumer products and various sociopolitical issues. The consumer messages were developed for the following 12 products:…
Descriptors: Communication Research, Consumer Protection, Evaluation Criteria, Persuasive Discourse
