Reports the results of two surveys designed to determine what courses and in what sequence such courses should be offered after the introductory course in organizational communication. (MH)

Several things should be taken into account when establishing an internship program in speech communication at the college level. Internships begin by being either agency generated or student generated. Objectives of the program include understanding, developing, and applying communication skills necessary for effective performance within an…

Argues that researchers questioning the communication needs of the business community have based their research on the wrong assumptions. Uses the language of business rather than academia to determine the communication skills desired by the business community, skills involved in motivating people, delegating authority, listening, direction…

Demonstrates the importance of the speech communication discipline in corporate advocacy or issue management. Characterizes an emerging field that reflects an ancient tradition of issue analysis; shows how effective advocates are trained through speech communication curricula; and suggests additional areas of help in educating effective issue…

Most speech communication curricula have room for only three organizational courses: (1) business and professional speech communication (B and P), usually offered to freshmen and sophomores; (2) an introduction to organizational communication, presented to sophomores and upper-class students; and (3) a seminar in organizational communication, for…

Suggests that if the Association for Business Communication does not adopt an aggressive posture and seek greater responsibility and accountability, then it will not meet the professional needs of many of its members. Outlines steps toward improving the effectiveness of the association. (SRT)

Sixty-five organizations responded to a survey designed to gather data for use in curriculum development in organizational communication. A five-item questionnaire was used to elicit information concerning (1) competencies needed for specialists in an organizational communication center or department; (2) educational background desirable for such…

A number of studies consistently identify the importance of communication skills, both oral and written, as vital to employability. Speech communication departments, however, have been slow either in responding to industry's needs or in informing students of the high correlation between communication skills and employability. Some of the possible…

Noting the rapid increase in the training needs of industry, this paper argues that speech communication graduates with a strong background in organizational communication can meet those needs. Following a brief discussion of the need for university speech communication departments to develop communication training courses, the paper identifies…