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Frasier, C. Jay – 1994
Magic can be used in the communication classroom as a means for introducing and/or illustrating the subject of persuasion. A magical effect which fools the class can lead to an early discussion of the need to be a critical consumer of persuasive messages. Magic can also be used to introduce the subject of ethics in persuasion. Each student can be…
Descriptors: Class Activities, Ethics, Higher Education, Instructional Innovation
Using the 4MAT System Learning Styles Model To Teach Persuasive Speaking in the Basic Speech Course.
Dwyer, Karen Kanga – 1993
The 4MAT system (an eight-step cycle of instruction that combines four learning style types and students' preferences for right-brain or left-brain modes of learning) can guide instructors in planning teaching strategies to meet students' diverse learning needs. Each of the eight steps of the system emphasizes one of the learning types and…
Descriptors: Brain Hemisphere Functions, Cognitive Style, Higher Education, Learning Strategies
National Council of Teachers of English, Urbana, IL. – 1989
This book focuses on successful classroom practices which used oral communication to develop student confidence in a variety of speaking situations and to expand student understanding of literature through both analysis and performance. The book contains the following essays, listed here with their authors: (1) "Follow the Bouncing Ball"…
Descriptors: Business Communication, Childrens Literature, Elementary Secondary Education, English Instruction