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Cronin, Michael W.; Tong, Hsin-Min – Bulletin of the Association for Business Communication, 1991
Describes an effort at Radford University to incorporate oral communication training, activities, and evaluation into business courses. Provides background information about Radford's marketing research course, details the oral communication training and activities in the course, and reviews student reactions to the activities. (PRA)
Descriptors: Business Communication, Class Activities, Communication Skills, Course Descriptions
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Cronin, Michael W.; Grice, George L. – 1991
The Oral Communication Across the Curriculum (OCXC) program is a university-wide program using oral communication activities to enhance learning of course content and to improve oral communication skills of participating students. Implementing OCXC programs in postsecondary institutions involves planning, publicizing, gearing up, conducting,…
Descriptors: Colleges, Communication Skills, Curriculum Development, Higher Education
Cronin, Michael W.; Grice, George L. – 1991
The Oral Communication Program (OCP) was established at Radford University, Virginia, in 1988 as a comprehensive program of oral communication across the curriculum. The OCP has generated student and faculty involvement using a variety of information outlets such as meetings, retreats, and communication-intensive courses. Faculty from the…
Descriptors: College Curriculum, Communication Skills, Computer Assisted Instruction, Curriculum Development