Identifies communication skills needed in industry and suggests that communication curricula be expanded to prepare students for careers in industrial training. (PD)

For an academic department to successfully compete for resources today, it must keep its enrollments up by actively marketing its courses. The "minimal marketing" strategy used in the past, where departments designed programs and simply waited for students to appear, is no longer effective. At Central Missouri State University the…

The communication skills believed to be relevant to a successful career in the business world and the organizational communication program in the Department of Communication at Central Missouri State University (CMSU) are the two major focuses of this paper. The first part of the paper discusses the importance of identifying factors that might…

A number of studies consistently identify the importance of communication skills, both oral and written, as vital to employability. Speech communication departments, however, have been slow either in responding to industry's needs or in informing students of the high correlation between communication skills and employability. Some of the possible…