Asserts that media systems and pedagogy affect each other, that electronic media increasingly dominate the society, and that pedagogy must respond. Outlines a heuristic model for talking and thinking pedagogically about the process of speech in the electronic media environment. (MG)

The gulf between scholarly applications and rhetorical praxis in the speech classroom is enormous. It seems clear that the theoretical base will never release its stranglehold on the classical paradigm until the agendas of basic course classrooms do so as well. No new paradigm may realistically hope to contest the established tradition until the…

In order to improve instruction in basic speech courses, a program was developed adapting creative problem solving to speech preparation and to interactive speech communication. The program, called O-I-C--Orientation, Incubation, and Composition--and based on Howell's five levels of competence and their implications, begins with a thorough study…

Successful speech should rest not on prepared notes and outlines but on genuine oral discourse based on "data" fed into the "software" in the computer which already exists within each person. Writing cannot speak for itself, nor can it continually adjust itself to accommodate diverse response. Moreover, no matter how skillfully…

The college speech communication classroom can serve as a laboratory for rhetorical theory and criticism. Applying the hypothesis of "experimental persuasion" to the study of oral expression, an instructor can promote in his/her students the development of story-telling skills of concrete depiction, dramatic action, the elements of…