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| Staff Role | 4 |
| Student Publications | 4 |
| Yearbooks | 4 |
| High Schools | 3 |
| Salesmanship | 3 |
| Advertising | 2 |
| Organization | 2 |
| Public Relations | 2 |
| Publicize | 2 |
| Business Skills | 1 |
| Communication (Thought… | 1 |
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| Scholastic Editor | 4 |
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| Schweiger, Paul | 4 |
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| Journal Articles | 4 |
| Guides - Non-Classroom | 3 |
| Guides - General | 1 |
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| Practitioners | 2 |
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Schweiger, Paul – Scholastic Editor, 1979
Suggests ways of training a yearbook sales force to sell advertising. (Third of a four-part article). (GT)
Descriptors: Advertising, High Schools, Salesmanship, Staff Role
Schweiger, Paul – Scholastic Editor, 1979
Discusses ten major guidelines for conducting an effectively organized yearbook advertising campaign, based on methods used successfully at a Pittsburgh high school. (Last of a four-part article.) (GT)
Descriptors: Advertising, Organization, Publicize, Salesmanship
Schweiger, Paul – Scholastic Editor, 1979
Explores ways of building a yearbook business staff and of helping that staff approach their responsibilities in a positive manner. (First of a four-part article.) (GT)
Descriptors: Business Skills, Fund Raising, High Schools, Organization
Schweiger, Paul – Scholastic Editor, 1979
Outlines a four-phase approach that a yearbook business staff can use to interest the student body in buying copies of the yearbook. (Second of a four-part article.) (GT)
Descriptors: Communication (Thought Transfer), High Schools, Public Relations, Publicize
