Higher education institutions adopt conversational agents, or chatbots, to perform and automate certain business functions. While chatbots exist to support Enrollment Services, Financial Aid, and other departments within an institution, Institutional Research lacks options. Institutional Research supports higher education institutions by providing…

A program focusing on recruitment of new freshmen at the University of Colorado at Boulder illustrates some major planning considerations in the development, implementation, and evaluation of a marketing plan. (MSE)

The Office of Institutional Research's role in planning and operating an off-campus center for California State University (CSU), Hayward, is described. Although the center would promote enrollment of nontraditional students, the planning and operating decisions are applicable to other higher education activities. Needs assessment for the center…

The way that planning tools can be used to evaluate the economic consequences of implementing new academic programs at Grambling State University (GSU) is considered. The focus is projecting cost behavior for planning and decision making. The following planning tools are examined: cost-volume-revenue analysis, cost behavior analysis and least…

The development and implementation of a planning and institutional research subsystem by Grambling State University (GSU) are described. Three components of the subsystem are as follows: the Grambling Institutional Data System (GRIDS), simulation and forecasting models, and the management reporting system. The way that GSU has improved the…