Takes a backward glance at the state of communication research and outlines tasks for the future: (1) strengthen evidence, (2) synthesize findings, and (3) translate results into terms of policy relevance. (PD)

This article examines the contribution of television and other mass media to alcohol consumption and its abuse. The author notes that there is no scientific evidence available that addresses this point directly, and the importance of such an issue is not recognized in the scientific literature. The absence of this information interferes with the…

A broad search of the scientifically relevant literature on television and human behavior began in the fall of 1973 and extended over a year; the search concentrated on the literature since 1960, although it attempted to include all significant earlier works. In addition, special emphasis was placed on obtaining very recent, hard to locate, and…

Some 450 studies and other items judged to be of key importance to research on television and human behavior are summarized. For empirical research, each summary presents: (1) principal findings; (2) design and methodology; (3) theory and discussion. For theory, review and nonempirical works, each summary presents: principal conclusions and theory…

Current activity in the area of television research was reviewed, with an emphasis on some of the factors which will influence future research. An analysis was made of: (1) the priorities held by the scientific community in regard to research on television and human behavior, (2) the perspectives within the community that are likely to influence…