In 2010, University of Tennessee Extension conducted a strategic planning effort focused on the subsequent 10 years. The process involved approximately 3,000 Tennesseans in online surveys, area meetings, opinion polling, and focus group sessions. This article describes the process, tools, and outcomes--which included a comprehensive strategic…

Social media is a valuable communication, outreach, and marketing tool, yet Extension educators often underutilize social media due to concerns related to lack of guidance and perceived risks. This article showcases a unique approach to creating a social media strategic plan that applies best practices from the field of marketing and addresses…

Clemson University Cooperative Extension Service has developed and is implementing a statewide population health management model aimed at leveraging key partnerships in South Carolina. The model delineates roles of key partners needed to operationalize statewide initiatives and drive the delivery of health extension in the state. Clemson…

Partnering with private industry can empower Extension educators to enhance their educational outreach efforts. Since 2011, UF/IFAS has cooperated with the Florida Turfgrass Association in conducting a 1-day statewide Polycom® event for providing continuing education to licensed pesticide applicators employed primarily in the ornamental and…

The University of Florida Cooperative Extension conducted a statewide program with a dual role during 2013 and 2014 to enhance efficiency. The program provided in-service training to county Extension agents and provided continuing education to meet requirements needed by licensed pesticide applicators. Using Polycom distance technology, the event…

Job burnout and stress begin with day-to-day frustrations, roadblocks, and unmet expectations. These can transform job satisfaction and, ultimately, career choices, affecting the quality of programs, expense to universities, and relationships with the community. A series of innovative statewide workshops involving 97 agents and Extension directors…

The University of Missouri Extension needed to develop an annual program review process that collaboratively engaged county-level stakeholders. The results from the first 2 years highlight the results, challenges, and implications of the design process. The annual review process needs to be adaptive, responsive, and reflective from year to year…

Systematic evaluation is an essential tool for understanding program effectiveness. This article describes the pilot test of a statewide evaluation tool for the Supplemental Nutrition Assistance Program-Education (SNAP-Ed). A computer algorithm helped Community Nutrition Educators (CNEs) build surveys specific to their varied educational settings…

Public expectations are rising, and budgets are falling for many public services, including the Cooperative Extension System (CES). Economists suggest specialization of CES educators is one means of handling this dilemma. This article examines changes in the opportunities perceived by Minnesota educators of moving from a cluster-county form of…

A discussion of seven considerations for the development of a land-use policy statement and the role of extension in developing an effective strategy for state land-use planning. (EM)