Clear, coherent and trusted, this book is the perfect guide to the main social research methods in use today. The much anticipated Third Edition of Clive Seale's bestselling title further expands its coverage to provide an authoritative introduction to all of the social research methods used to analyze qualitative and quantitative data. Written by…

Examining both qualitative and quantitative approaches, this introductory text addresses media and communication research methods. Written for beginning research students at both the undergraduate and graduate levels, the book is clear, concise, and accompanied by many detailed examples. Attention-grabbing dialogue begins each chapter and gives…

This book provides theoretically informed guidance to practicing the key research methods for investigating society and culture. It is a text in both methods and methodology, in which the importance of understanding the historical, theoretical and institutional context in which particular methods have developed is stressed. The contributors of the…