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Direct linkWang, Hsiu-Yuan; Wang, Yi-Shun – British Journal of Educational Technology, 2008
With the proliferation of online games, understanding users' intention to play online games has become a new issue for academics and practitioners. Prior studies have investigated the factors affecting behavioural intention to play online games. However, little research has been conducted to investigate the gender differences in the acceptance of…
Descriptors: Structural Equation Models, Self Efficacy, Computer Attitudes, Intention
