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Chen, Chun-Ying – Interactive Learning Environments, 2016
This study investigated the influence of cognitive support for learning computer-based tasks using animated demonstration (AD) on instructional efficiency. Cognitive support included (1) segmentation and learner control introducing interactive devices that allow content sequencing through a navigational menu, and content pacing through stop and…
Descriptors: Foreign Countries, College Freshmen, Computer Assisted Instruction, Multimedia Instruction
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Simola, Jaana; Kuisma, Jarmo; Oorni, Anssi; Uusitalo, Liisa; Hyona, Jukka – Journal of Experimental Psychology: Applied, 2011
Human vision is sensitive to salient features such as motion. Therefore, animation and onset of advertisements on Websites may attract visual attention and disrupt reading. We conducted three eye tracking experiments with authentic Web pages to assess whether (a) ads are efficiently ignored, (b) ads attract overt visual attention and disrupt…
Descriptors: Animation, Attention, Internet, Advertising