In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a…

Explains multiple regression, demonstrates its flexibility for analyzing data from various designs, and discusses interpretation of results from multiple regression analysis. Presents regression equations for single independent variable and for two or more independent variables, followed by a discussion of coefficients related to these. Compares…

The major purpose of this study is to further the development of procedures which minimize current limitations of creativity instruments, thus yielding a reliable and functional means for assessing creativity. Computerized content analysis and multiple regression are employed to simulate the creativity ratings of trained judges. The computerized…

Thirty-four papers on educational statistics which were presented at the 1971 AERA Conference are summarized. Six major interest areas are covered: (a) general information; (b) non-parametric methods; (c) errors of measurement and correlation techniques; (d) regression theory; (e) univariate and multivariate analysis; (f) factor analysis. (MS)

Based on the assumption that inferential statistics can make the operant conditioner more sensitive to possible significant relationships, regressions models were developed to test the statistical significance between slopes and Y intercepts of the experimental and control group subjects. These results were then compared to the traditional operant…