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Direct linkCummins, Shannon; Peltier, James W.; Pomirleanu, Nadia; Cross, James; Simon, Rob – Journal of Marketing Education, 2015
Despite demand for new graduates seeking a sales position, student reticence toward pursuing a sales career remains. While all students will not choose a sales career, diminishing the existence of sales-related misconceptions among the student population should establish sales as a viable career path for a larger number of students. We test six…
Descriptors: Educational Practices, Sales Occupations, Role Playing, College Students
