Modern digital and social media formats have revolutionized marketing measurement, producing an abundance of data, meaningful metrics, new tools, and methodologies. This increased emphasis on metrics in the marketing industry signifies the need for increased quantitative and critical thinking content in our marketing coursework if we are to…

Some universities administer standardized tests to estimate school effects on student learning. To that end, many of those institutions choose to gather cross-sectional data (freshmen and seniors in the same academic year) rather than longitudinal data. The effects of this decision on institutional assessment results are generally unknown. The…

This paper will share the research on the use of social media (specifically Facebook) in an effort to promote critical thinking and reflection. It purports that although often overlooked as a teaching, learning and assessment strategy, social media is a viable method that supports cooperative learning through the encouragement of thoughtful…