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Download full textBashook, Philip G.; Foster, Stephen F. – 1973
In measuring attitudes by Semantic Differential, bipolar adjective scales with high loadings on an evaluative factor derived by Principal Components Analysis are used typically as unidimensional attitude measures. Komorita and Bass, using conventional statistical techniques, report the discovery of more than one evaluative factor. This paper…
Descriptors: Attitude Measures, Evaluation Criteria, Factor Analysis, Rating Scales
Peer reviewedCronkhite, Gary – Human Communication Research, 1976
Descriptors: Behavioral Science Research, Conceptual Schemes, Factor Analysis, Higher Education
Davis, Richard W. – 1977
A method for statistical analysis of semantic differential data in educational evaluation is discussed. Estimated scores for unobserved affective variables are obtained using the canonical factor regression method. This method overcomes previous prolems of bias and inefficiency in computing composite affective indices. In an application of the…
Descriptors: Affective Behavior, Affective Measures, Course Evaluation, Factor Analysis
Frankiewicz, R. G.; Thompson, B. – 1979
Analytical strategies for examinining attitudinal data about teacher brinkmanship behavior collected in a semantic-differential format, and delineating the qualitative distinctions among types of brinkmanship behavior are suggested. Teacher brinkmanship is described as behavior which expresses dissatisfaction with facets of the roles teachers are…
Descriptors: Attitude Measures, Comparative Analysis, Factor Analysis, Measurement Techniques
Peer reviewedGardner, P. L. – Journal of Research in Science Teaching, 1987
Discusses the complicating effects of ambivalence on the validity of science attitude measurement scales. Cites studies indicating that the positive and negative effects about a particular psychological object are not necessarily bipolar. Suggests the use of factor analysis to check dimensionality in instruments. (TW)
Descriptors: Attitude Measures, Factor Analysis, Forced Choice Technique, Item Analysis
Kane, Robert B. – 1968
An experimental study examined the possibility that proximity error could bias results from semantic differential questionnaires. Proximity error occurs when, due to the ordering, or polarity, of the differential scales, one answer on the semantic differential results in another answer to a subsequent question being substantially changed from what…
Descriptors: Evaluation, Factor Analysis, Item Analysis, Psychological Testing
Whaples, Gene C. – 1974
Recognizing that the first step in compliance with the 1964 Civil Rights Act requires the identification of racial attitudes, the Extension 4-H and Youth program utilized the Situational Attitude Scale (SAS) to assess the attitudes of its white professional staff toward blacks. This concern is based in part on the Extension's commitment to a…
Descriptors: Adults, Attitude Measures, Blacks, Civil Rights
