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| Osgood, Charles E. | 1 |
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Osgood, Charles E.; And Others – 1957
The problem of measuring meaning viewed strictly as a psychological conception via the application of semantic differential theory is presented in this study. The first half of the book discusses theoretical background, logic of semantic measurement, basic factor analysis research, and a critical scientific evaluation of measuring procedures. The…
Descriptors: Attitudes, Communication (Thought Transfer), Componential Analysis, Discourse Analysis
