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Direct linkHuff-Eibl, Robyn; Miller-Wells, John; Begay, Wendy – Journal of Access Services, 2014
This article describes the process and role frontline access and public service staff play in needs assessment and evaluation of user services, specifically in understanding the voice of the customer. Information includes how the University of Arizona Libraries have incorporated daily data collection into the strategic planning process, resources…
Descriptors: Library Services, Library Development, Decision Making, Data
Houk, Kathryn M.; Thornhill, Kate – Journal of Web Librarianship, 2013
Tufts University Hirsh Health Sciences Library created a Facebook page and a corresponding managing committee in March 2010. Facebook Page Insights data collected from the library's Facebook page were statistically analyzed to investigate patterns of user engagement. The committee hoped to improve posting practices and increase user engagement…
Descriptors: Best Practices, Health Sciences, Web 2.0 Technologies, Web Sites
