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Lawson, Edwin D.; Metivier, Barbara L. – 1980
Seven computer programs were written for use with the semantic differential and two additional programs were modified or expanded. The nine programs can compute the following: means, standard deviations, and standard errors on nine subscales and on evaluation, potency, and activity factors (EPA); Osgood D values for all concepts; correlations…
Descriptors: Adjectives, Attitude Measures, Computer Programs, Models
Lawson, Edwin D.; And Others – 1984
The original nine programs for semantic differential analysis have been condensed into three programs which have been further refined and augmented. They yield: (1) means, standard deviations, and standard errors for each subscale on each concept; (2) Evaluation, Potency, and Activity (EPA) means, standard deviations, and standard errors; (3)…
Descriptors: Adjectives, Attitude Measures, Computer Programs, Models
Towne, Douglas C. – 1971
A technique for displaying and analyzing Osgood's Semantic Differential data in three -dimensional semantic space is described. The technique employs a square board, with equidistant drilled holes, in which are placed dowels of various lengths combined with labels of different shapes. Studies have found 3 major factors (Evaluation, Activity, and…
Descriptors: Data Analysis, Evaluation Methods, Models, Rating Scales