The size and dynamism of the Web poses challenges for all its stakeholders, which include producers/consumers of content, and advertisers who want to place advertisements next to relevant content. A critical piece of information for the stakeholders is the demographics of the consumers who are likely to visit a given web site. However, predicting…

Explains some observed library circulation frequency distributions through use of a simple stochastic model for the borrowing of books from a library collection. Parameters of the model are described and the model is applied to circulation data from three academic libraries. (Author/SW)