Seven computer programs were written for use with the semantic differential and two additional programs were modified or expanded. The nine programs can compute the following: means, standard deviations, and standard errors on nine subscales and on evaluation, potency, and activity factors (EPA); Osgood D values for all concepts; correlations…

The original nine programs for semantic differential analysis have been condensed into three programs which have been further refined and augmented. They yield: (1) means, standard deviations, and standard errors for each subscale on each concept; (2) Evaluation, Potency, and Activity (EPA) means, standard deviations, and standard errors; (3)…

A technique for displaying and analyzing Osgood's Semantic Differential data in three -dimensional semantic space is described. The technique employs a square board, with equidistant drilled holes, in which are placed dowels of various lengths combined with labels of different shapes. Studies have found 3 major factors (Evaluation, Activity, and…

An experimental study examined the possibility that proximity error could bias results from semantic differential questionnaires. Proximity error occurs when, due to the ordering, or polarity, of the differential scales, one answer on the semantic differential results in another answer to a subsequent question being substantially changed from what…