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| Credibility | 1 |
| Information Theory | 1 |
| Personality Assessment | 1 |
| Personality Studies | 1 |
| Rating Scales | 1 |
| Research Design | 1 |
| Research Methodology | 1 |
| Semantic Differential | 1 |
| Statistical Analysis | 1 |
| Values | 1 |
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| Lashbrook, William | 1 |
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PDF pending restorationLashbrook, William; And Others – 1972
This paper investigated the assumption that a linear relationship could be detected between the process of source credibility evaluation and the seeking of information. The authors utilized twelve semantic differential scales which, when used for evaluating the source credibility of public figures, clustered into four dimensions: competence,…
Descriptors: Credibility, Information Theory, Personality Assessment, Personality Studies
