There is little doubt about it: Colleges and universities are reluctant to change. They are large and diffuse organizations with few clear lines of control. Yet the external environment in which colleges and universities operate is changing quickly. The changes make it essential for institutions to implement at least some aspects of strategic…

An approach to college budgeting that encompasses strategic as well as operational decisions is proposed. Strategic decisions focus on creation and maintenance of institutional capacity, whereas operational decisions focus on use of that capacity to accomplish specific purposes. Strategic budgeting must emphasize institutional assets and their…

Strategic planning, which requires careful assessment of future trends and ways of improving current practice, is an essential responsibility for all school managers. The Teacher Training Agency in the United Kingdom has made it a compulsory element of the new National Professional Qualification for the headship. This book sets out broad…

This book is a how-to manual on creating an alumni relations program, including starting an alumni association. Brief sections address the following topics: defining purpose, launching the organization, establishing a membership policy, establishing a budget, writing a mission statement, creating a long-range plan, working with the development…

Higher education differs from other service enterprises in its social responsibility and the context for decision making. An integrated marketing strategy based on the identified positioning of the institution plays a crucial role in successful enrollment and long-term institutional development. Marketing can make a significant contribution to…

To increase student achievement, a Massachusetts school district used Appreciative Inquiry, a strengths-based approach to problem solving for strategic planning. The process asks: What does this organization do well, and what is our vision for the future. Cites activities that helped schools reach goals set in the process. (MLF)

This document contains a series of materials that were developed to help adult educators involve all stakeholders (adult learners, funders, administrators, legislators) in assessing internal and external cultures (strengths, weaknesses, opportunities, and threats) of an adult education organization (AEO) and then using the information gained to…

This book shows organizations how to move beyond the initial phases of setting up a distance training program to making it a part of the strategic planning process, including infrastructure, budget, staffing, and policy planning. It examines distance training programs in 17 leading-edge for-profit, nonprofit, and government organizations,…

The National Association for Campus Activities (NACA) Strategic Plan outlines the fundamental purposes, values, and environmental factors of the association. It presents five strategies: to serve and educate association membership through publications, research, and programs; to advocate and support technology use; to expand fiscal resources; to…

Although higher education institutions have undergone substantial change in recent years, the transformation they now face will be revolutionary, not evolutionary, and will occur much faster. Campus administrators and leaders must form strategic alliances to map and guide the course of change. The more the leadership team is engaged in the…

Designed to assist community college planners develop a vision of learning in the emerging Knowledge Age, this booklet introduces a set of principles for using revolutionary vision to stimulate action and discusses how community colleges can apply these principles in strategic planning. Following a discussion of the characteristics of the new…

A conceptual framework for strategic planning for information technology in colleges and universities is offered. The approach focuses on outcomes of the use of technology, especially for improving individual and organizational performance, rather than the technologies themselves. Three domains of technology are considered: infrastructure,…

This book presents information for school administrators and leaders about how to use a wide variety of planning tools for educational change. The planning strategies draw on current restructuring concepts, such as effective-schools research, school-based management, and total quality management (TQM), to create a holistic framework for…

The emergence of the discourse around learning and teaching is one of the more remarkable phenomena of the last decade in higher education. Increasingly, universities are being required to pay greater attention to improving teaching and enhancing student learning. This book will help universities and colleges achieve these goals through an…

Outlines some of the major factors and issues a college or university needs to address in planning for and implementing distance education. It is proposed that such planning and implementation should be conducted simultaneously and be integrated into the fabric of the institution as seamlessly as possible. Considerations such as budgeting,…