Shift-share analysis is a decomposition technique that is commonly used to measure attributes of regional change. In this method, regional change is decomposed into its relevant functional and competitive parts. This paper introduces traditional shift-share method and its extensions with examples of its applicability and usefulness for program…

Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…

Many institutions have structured processes for gaining the necessary internal and external approvals for initiating academic programs. Unfortunately, program planners often lack the data required to develop a full understanding of the systemic implications caused by such changes. This article provides both a framework and an interactive data…

Maintains that the winter months are an ideal time to review and refine a child care center's marketing program. Highlights the following target areas for review: (1) marketing plan; (2) action plan; (3) center or company identity package; (4) center brochure; (5) photos; (6) web site; (7) advertisements; (8) publicity; (9) voice mail message;…

Integrated planning promotes collaborative thinking and furnishes mechanisms for linking strategic plans with operational plans. (Contains 1 figure.)