The integration of AI-chatbots into higher education offers the potential to enhance learning practices. This research aims to explore the factors influencing AI-chatbots adoption within higher education, with a focus on the moderating roles of technological proficiency and academic discipline. Utilizing a survey-based approach and advanced…

Purpose: The concept of sustainable development (SD) is a popular response to society's need to preserve and extend the life span of natural resources. One of the 17 goals of the SD is "education quality" (Fourth Goal of Sustainable Development [SDG-4]). Education quality is an important goal because education is a powerful force that…

Even though big data offers new opportunities to organizations, big data adoption (BDA) is still in the early stages of introduction, and its determinants remain unclear in many sectors. Therefore, this research intended to identify the determinants of BDA in the education sector. A theoretical model was developed based on the integration of the…

Purpose: The purpose of this paper is to analyse the mediating role of organisational citizenship behaviour between transformational leadership and successful implementation of education 4.0 in higher educational institutes using the PLS-SEM approach. Design/methodology/approach: The study uses cross-sectional and quantitative approach to decode…

Artificial Intelligence (AI) has become an important technology affecting the development of society and education, and it is crucial to explore AI to enhance students' creativity and learning performance. This research proposes the model and hypothesis based on the resource-based theory and related research. AI of higher education institute (HEI)…

The relevance and prominence of the partial least squares structural equation modeling (PLS-SEM) method has recently increased in higher education research, especially in explanatory and predictive studies. We therefore first aim to assess previous PLS-SEM applications by providing a systematic review; second, we aim to highlight and summarize…

This study aims to test the structural models of several integrated motivational constructs empirically. The motivational construct refers to three theoretical models: Attention-Relevance-Confidence-Satisfaction (ARCS), McClelland's needs, and Self-Determination Theory (SDT). Data were collected from lecturers and students as respondents at two…

This systematic review evaluates the application of the Unified Theory of Acceptance and Use of Technology (UTAUT) model in higher education, analyzing 162 SSCI/SCI-E articles from 2008 to 2022. It reveals a predominant focus on student participants from Asia and North America. Mobile learning tools are the most studied technologies. Surveys…

The evolving Metaverse in Higher Education (HE) in Mexico can enrich pedagogy, facilitate skills development, and improve students' learning experience. This research aimed to identify the factors guiding the adoption of the Metaverse in a Business School in Mexico. A survey analysis was conducted to gauge insights from stakeholders on the…

The core of brand citizenship behavior (BCB) is to find ways to improve a brand's standing in the market. The suggested model has two sides, the internal side is focused on organizational inputs that contribute to BCB and the external side is focused on the marketing side of BCB. The data has been collected from 245 respondents by using a…

The key objective of this study was to reveal the key factors that impact university students' continued usage intentions with respect to Learning Management Systems (LMSs). Given the context-dependent nature of e-learning, the Unified Theory of Acceptance and Use of Technology (UTAUT) model was applied and extended with constructs principally…

The paper's main aim is to investigate and predict major factors in students' behavioral intentions toward academic use of Facebook/Meta as a virtual classroom, taking into account its adoption level, purpose, and education usage. In contrast to earlier social network research, this one utilized a novel technique that comprised a two-phase…

This study aimed to replicate, revise, and validate the model of Institutional Performance in Graduation Rate developed by Fung based on Tinto and Astin theories. The sample included 706 public, 4-year, Title IV postsecondary institutions in the United States. Two CFA-SEM models were conducted with the IPEDS 2011-2017 data. The relationships among…

This dissertation implements self-determination theory to examine learning environments conducive to student motivation in higher education. Specifically, this work is concerned with measuring the satisfaction and frustration of students' three basic psychological needs (BPNs), the need for autonomy, relatedness, and competence (ARC). To do so,…

This paper assesses the antecedents (prospects) geared toward the implementation of e-learning strategy in the HLI's of Ghana (a developing country) amidst the COVID-19 pandemic. The study again espouses the enabling factors that influence the e-learning system usage during the COVID-19 pandemic in a less digitalized economy. In doing so, the…