Discusses some types of writing tasks, such as advertising, in which a writer might want to create ambiguous wordplays. States that a more conscious understanding of the structure of a language could make the generation of structural ambiguities easier. Examines some structural features of English that could prove useful to advertisers who wish to…

The structural linguist's techniques for measuring stress, juncture, and gradations of pitch permit a closer study of a poem's movement than conventional scansion allows. (RL)

Posits the need for a study of language, equivalent to linguistic ethnography, addressed to institutions in our own society, such as education. Discusses the problems and implications of this type of language study in relation to our own cultural views on language and the role of language in education. (Author/GC)

Examines a representative text corpus to gain insights into language structure and use and to open new areas of linguistic inquiry. Various illustrations are presented that provide a glimpse into the value of corpus-based investigations for increasing one's understanding of language use and imparting insights important for designing effective…

The article describes particular structural aspects of German which are likely to cause difficulties for Polish-speaking learners. (Text is in German.) (DH)

Throughout the fifties and sixties the methodology of second-language teaching underwent a radical change in response to new communication needs, and under the influence of structural linguistics and behavioral psychology. Unfortunately, the effort did not produce all of the results expected, and this probably for two reasons: on the one hand, it…

Examines the accomplishments and merits of structural exercises in relation to other methods of language teaching. (Text is in French.) (AM)

Solution processes for simple arithmetic word problems are examined in three dimensions: the order of mention, the identity of the unknown, and the type of verb. The influence of mathematical and linguistic factors in these processes are discussed. (BJG)

Special issue devoted to research and the teaching of French in the elementary school. (VM)

Paper presented February 28, 1972, at the TESOL Convention in Washington, D.C. (VM)

Discusses the effects of American structural linguistics on beginning-level foreign language teaching. In the framework of applied linguistics, generative transformational grammar is evaluated. Psychology of learning is discussed, as are current conceptions of communicative competence and speech-act theory and possible effects of theoretical…