This qualitative phenomenological study explored the perceptions of National Collegiate Athletic Association (NCAA) coaches on name, image, and likeness (NIL) to examine the effect NIL has on the NCAA dual mission of amateurism and education. The research questions were: (1) What were the perceptions of coaches regarding NIL in NCAA schools? (2)…

This study investigates the attitudes and perceptions of head coaches towards the inclusion of transgender athletes in women's college sports, considering the impact of education and interaction. Despite increased visibility and advances in transgender rights, transgender athletes continue to face significant barriers in sports, rooted in societal…

Experiences are the impressions developed through gaining, using, fostering, and sometimes disposing of a service or product. Recent years have shown an ongoing emphasis placed on experiences and their impacts; one of particular interest for this study are the experiences of para-collegiate student-athletes. Using the Experience Type Framework…

Intercollegiate athletics is an incredibly dynamic and complex industry that has evolved significantly over the past few years. It lives at the intersection of education, sport, business, and development. At these intersections, several scholars have advocated and written about equity, access, and opportunity in college sport (Carter-Francique et…

For decades, college athletes have been barred from using their name, image, and likeness (NIL) to earn money through the sort of lucrative endorsement deals that professional athletes commonly sign. The ban by the National Collegiate Athletic Association (NCAA), which sets the rules for college sports, was intended to reflect students' official…

The NCAA's 2015 Cost of Attendance (COA) policy allowed Division I schools to increase spending on student-athletes. Using data documenting COA implementation and a difference-in-differences design, we explore the relationships between COA and institutions' financial behaviors. Athletics expenditures grew substantially after COA adoption,…

The development of transferable skills is seen as an important factor for higher education institutions to enhance the employability of their graduates (Holmes, 2013; Tymon, 2013). An overarching purpose of the higher education system is to prepare students for their professional careers and lives. This qualitative instrumental single case study…

Limited research is available on transfer students who are athletes and on student-athletes from non-NCAA institutions. This study sought to determine if Tinto's theory of student departure can be applied to transfer student-athletes at smaller institutions. A mixed-methods approach was chosen to gain a more in-depth understanding of the…

The purpose of this study was to explore community college athletic departments and how they connect and facilitate messages to their stakeholders. With limited resources, it's important to understand how the athletic departments are applying best strategies and principles of relational management. Therefore, the goal and importance of this…

This study uses a qualitative research design with narrative inquiries to extend existing research on college choice and intercollegiate athletics to include the real-time voices of thirteen high school student-athletes. The study explores student support systems that may affect a student's success in finding an opportunity to continue playing…

This study was designed to explore whether athletic identity, NCAA division level, or sport revenue earnings impact student-athletes' ability to prepare for their career as they transition out of sport. Social identity theory was discussed to examine how identity formation may influence navigating the dual roles of being both a student and an…

In the last several decades, revenues for intercollegiate athletic programs in Power 5 Conferences have reached levels of corporate business. As these revenues have soared, criticism from the public has increased and "the most repeated complaint about college athletics is that it is a "business" or "commercial activity"…

In the competitive context of Division I (DI) intercollegiate sport, an unwillingness to undertake change can often reflect the attitudes of complacency on the part of stakeholders, that their institution is doing an adequate job in providing the optimal experience for its student-athletes, or resignation, that they can do no more to increase…

The purpose of this research was to examine the effect of athletic scholarships on the intrinsic motivation of NCAA Division I student-athletes at a selected Historically Black College and University. Male and female student-athletes (N=40) from a Division I HBCU completed a demographic questionnaire and the Sports-Oriented version of the…

The number of trans students choosing to participate in intercollegiate sports is increasing. However, most NCAA members across its three divisions remain unsure of how to implement inclusive policies for trans student athletes to participate in intercollegiate athletics. While current research highlights inclusive policies for trans students in…