A survey of 235 current and prospective British university students investigated the role of housing options (dormitory type, room type, density, facilities and features, services, costs) in student choice of university. Specific factors were ranked by preference. Results indicate significant differences between perceived ideals and choices made…

A reanalysis of American College Testing Program data found systematic relationships between student ability, family income, and college choice set characteristics for a general college-bound sample (n=6930) but not for students (n=254) who had applied for financial aid. Implications are drawn for using financial aid to increase student choice of…

A study of 740 first-year university students found a strong positive correlation between students' college choice, subsequent expectations of the institution, and intent to stay at or leave the university. It is suggested that processes occurring before matriculation are as significant as the college social and academic environment or external…

Examines two studies (n=18, n=103) of high school students' approaches to college choice, using a "brand elimination" approach to consumer decision making and analyzing each stage of the student decision process. A salient finding was that different sources of information are important to the student at different stages of college selection. (MSE)

A study investigated the importance to 578 applicants of various benefits offered by a moderately selective private university. Applicants rated the institution on 43 academic, social, financial, religious, and curricular attributes. The objective was to test the efficacy of one approach to college market segmentation. Results support the utility…

A study investigated the variables associated with high school students' sensitivity to tuition in the college-choice process, interaction of tuition and student aid, relationship of family and student characteristics to this sensitivity, and the roles of student perceptions and student institutional connections in price sensitivity. Subjects were…

In the last decade, there has been a dramatic increase in student stress associated with the college admission process. It is the responsibility of admissions professionals, with support from school counselors and administrators, to inform students and parents, reduce the obsession with selectivity, and concentrate on providing students with…

A survey investigated the importance of 22 institutional attributes to 1,574 potential students of a university business school. Effects of student variables (public vs. private high schools, class rank, suburban vs. rural high schools, gender) were also considered. Factor analysis is found useful for research on college choice. (MSE)

The effect that winning a National Collegiate Athletic Association (NCAA) Division 1 national championship in football or men's basketball may have upon the quantity and quality of undergraduate admissions applications received by institutions was examined. Between 1979 and 1992, 11 institutions won the NCAA Men's Basketball Tournament with two…

Methods for combating declining applicant pools at women's colleges are discussed. Research suggests that effective student recruitment can be facilitated by the use of single-gender market niche as a means for differentiation and parent influence for promotion. Review of strategies currently used indicate these marketing methods are underused and…

During the 1982-83 academic year, Brookdale Community College (BCC) conducted a survey of high school students in Monmouth County to gather information concerning students' educational goals, degree plans, college choice, knowledge about BCC, and personal characteristics. Of the 24 high schools receiving questionnaires, 19 distributed and…

A study of the postcollege experiences of 149 Yale College (Connecticut) graduates from elite prep schools, nonelite prep schools, and public high schools in 1963 supported the expectation that prep school graduates would have accumulated "social capital" according to one theory, and public school graduates would accumulate more…

A survey of 19 diverse two- and four-year colleges in Ohio investigated the availability and use of online applications for college admission, parent and student awareness of and planning for financial aid, the perceived value and cost-effectiveness of online aid applications, and public-policy implications relating to the use of technology for…

A study of 95 high school seniors in Brisbane, Australia, investigated the relationships between students' perceptions of 3 different universities and their expectation of enrollment in business administration programs in each. Variables considered included students' level of information about the institution and the attitudes of significant…

A survey of Alaska high school seniors was conducted in fall 1982 to determine students' opinions of their overall high school experience, their need for additional assistance in selected academic and career planning areas, general demographic information, their plans after high school graduation, and specific postsecondary plans. A total of 3,505…