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Direct linkRavi Sankar Pasupuleti; Deepthi Thiyyagura – Education and Information Technologies, 2024
The aim of this research is to discover the continuance and recommendation intention of higher education students who are using ChatGPT. Specifically, we proposed an extend technology continuance theory (TCT) by integrating the recommendation intention. A structured Google form is used to collect the data from the higher education students…
Descriptors: Artificial Intelligence, Technology Uses in Education, Natural Language Processing, Intention
Sanjay Krishnapratap Pawar; Swati Amit Vispute – Journal of Marketing for Higher Education, 2024
The proliferation and increasing significance of AI-enabled voice assistants (AIVAs) for consumer purchase decisions imply the need for a better understanding of their acceptance in the higher education (HE) enrollment context. Using the Grounded Theory (GT) research method and a consumer value perspective, we examine the enrolment decision-making…
Descriptors: Foreign Students, Artificial Intelligence, Technology Uses in Education, College Enrollment
Download full textCynthia Milton; Vidhya Lokesh; Gayathri Thiruvengadam – Advanced Education, 2024
The level of reliance on AI-Powered Writing Tools (AI-PWT) profoundly impacts the independent writing skill of English as Second Language (ESL) learners. The present study explores the familiarity and utility of two different types of AI -Powered Writing Tools (Independent Writing with AI editing assistance; Generative writing with AI assistance)…
Descriptors: Artificial Intelligence, Writing (Composition), Writing Skills, Health Sciences
