This paper provides an overview of an experiential activity that students conduct outside of class. It focuses on students' carriage of physical items (such as books, clothing, and photos) that (a) are meaningful to them and (b) collectively weigh approximately three pounds. The activity is used to highlight the "weight" of psychological…

One of the key challenges marketers face today is to build awareness against the tendency of overconfidence that can hamper gaining and leveraging customer insights. This article presents a pedagogical innovation that allows students to become more aware and reflective of themselves as consumers while exposing them to diversity of consumer…

This article describes an initiative undertaken by a coalition of psychologists (Coalition for Psychology in Schools and Education) from the American Psychological Association (APA) to identify the top 20 principles from psychological science relevant to teaching and learning in the classroom. This article identifies these principles and their…

Compared adolescent perceptions of the opposite-sex ideal. Subjects were students from 44 countries attending secondary schools or universities in the Netherlands. Results showed that males put more emphasis on physical attributes whereas females placed emphasis on inner qualities. (GG)