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Direct linkEastman, Jacqueline Kilsheimer; Iyer, Rajesh; Eastman, Kevin L. – Journal of Education for Business, 2011
The authors modeled the relationships between students' perceptions of interactive technology in terms of whether it helps them pay more attention and be better prepared in a Consumer Behavior course and their attitude toward and satisfaction with it. The results suggest that students who feel they pay more attention due to the use of Interactive…
Descriptors: Student Attitudes, Consumer Economics, Business Education, Educational Technology
