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April F. Kemp; J. Ricky Fergurson; David E. Fleming; Timothy D. Butler – Marketing Education Review, 2025
In today's competitive job market, marketing and sales graduates must be equipped with advanced technology skills to thrive, particularly in utilizing Customer Relationship Management (CRM) systems. This research examines the critical need for CRM skills within marketing and sales education and explores how integrating CRM training into curricula…
Descriptors: College Graduates, Marketing, Business Education, Sales Occupations
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Goggin, Maureen Daly – InSight: A Journal of Scholarly Teaching, 2021
We are living in an era where reality, truth, and facts are being turned upside down and inside out. Fake news and falsehoods are being spewed out in increasing exponential rates. I was prompted to do something about the propensity of fake news through post-truth discourse and designed an undergraduate course that I titled: Bullshit, Fake News,…
Descriptors: Undergraduate Students, Teaching Methods, Misconceptions, Courses
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He, Yuemin – Inquiry, 2020
Reacting directly to the fact that even the best syllabus is worthless to the student who does not read it, this essay draws inspiration from research of the past decade, especially from the learning-focused syllabus concept that was introduced by three researchers at the University of Virginia, and uses a questionnaire to gauge our community…
Descriptors: Course Content, Course Descriptions, Community Colleges, Student Needs
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Secules, Stephen; Lawson, Wesley – Advances in Engineering Education, 2019
This paper compares an innovative approach to teaching a required introductory C programming course to a traditional C programming course for electrical engineering (EE) students. The novel course utilizes hardware-based projects to motivate students to master language syntax and implement key programming concepts and best practices. In a mixed…
Descriptors: Programming, Introductory Courses, Required Courses, Engineering Education
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Malinak, Steven M.; Bayline, Jennifer Logan; Brletic, Patricia A.; Harris, Mark F.; Iuliucci, Robbie J.; Leonard, Michael S.; Matsuno, Nobunaka; Pallack, Linda A.; Stringfield, Thomas W.; Sunderland, Deborah Polvani – Journal of Chemical Education, 2014
The chemistry department at Washington & Jefferson College implemented an "organic first" curriculum in the fall semester of 2005. Assessment data suggest that the net impact of this change for the department and associated constituencies has been positive: (i) Student outcomes have generally not been impacted by the curricular…
Descriptors: Organic Chemistry, Curriculum Implementation, Educational Change, Change Strategies
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Witherow, D. Scott; Carson, Sue – Biochemistry and Molecular Biology Education, 2011
The study of protein-protein interactions is important to scientists in a wide range of disciplines. We present here the assessment of a lab-intensive course that teaches students techniques used to identify and further study protein-protein interactions. One of the unique elements of the course is that students perform a yeast two-hybrid screen…
Descriptors: Laboratory Experiments, Laboratory Training, Molecular Structure, Course Descriptions
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Zohrabi, Mohammad; Shah, Parilah M.; Yunus, Melor M. – Advances in Language and Literary Studies, 2012
English for General Purposes (EGP) is a foundation course which should be taken by all the undergraduate students at the University of Tabriz, Iran. However, the EGP course cannot meet the students' objectives and needs. Evidently, it has some shortcoming and the results of the study indicate that it not only has lost its credibility but also has…
Descriptors: English for Academic Purposes, Undergraduate Students, Second Language Learning, Second Language Instruction
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Barreneche, Gabriel Ignacio – Hispania, 2011
The aim of this paper is to illustrate the applications of service-learning pedagogy for an advanced Spanish language course through a case study conducted at Rollins College, a comprehensive liberal arts institution in Winter Park, Florida. The paper discusses diverse theories on service-learning pedagogy, explaining how and why this teaching…
Descriptors: Second Language Programs, Colleges, Course Objectives, Spanish
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Neal, Catherine S.; Elliott, Teressa – Contemporary Issues in Education Research, 2009
Because student evaluations of teaching effectiveness (SETEs) are an important and widely used tool used in the evaluation and reward systems for faculty members in higher education, a discussion and analysis of the ethical problems that may arise as a result of the conflict created by expectations of performance is provided. This discussion…
Descriptors: Student Evaluation of Teacher Performance, Ethics, Instructional Effectiveness, Higher Education
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Saye, Jerry D. – Cataloging and Classification Quarterly, 1987
Presents an approach to teaching basic and advanced courses in cataloging that determines course objectives by identifying the categories of students involved. The course content, instructional materials, and presentation methods are described in detail, and the success of the courses in generating interest among students is discussed. (CLB)
Descriptors: Cataloging, Course Content, Course Objectives, Curriculum Design
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Seedhouse, Paul – ELT Journal, 1996
Examines the idea that one goal of English language teaching should be to replicate "natural" rather than "traditional" classroom communication. The article argues that this goal is unattainable and that it would be more satisfactory to take an institutional discourse approach, where classroom discourse is regarded as an institutional variety of…
Descriptors: Classroom Communication, College Students, Context Effect, Course Objectives
Jeeroburkhan, M. Fazal – 1983
This study evaluated the Agricultural Curriculum Project which is being implemented in 16 secondary schools in Mauritius. Specific areas examined included: (1) the relevance, appropriateness, and practicability of the project's general objectives; (2) the relevance, balance, and organization of the course content; (3) the effectiveness and…
Descriptors: Agriculture, Course Content, Course Objectives, Curriculum Development
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Edwards, Robert; Sutton, Alan – British Journal of Educational Technology, 1992
Describes an undergraduate course at the Polytechnic of Wales called Information Systems for Management that was designed to give students responsibility for setting objectives, working at their own pace, and making self-assessments. Highlights include course objectives, course content, learning methods used, students' reactions, results obtained,…
Descriptors: Computer Assisted Instruction, Course Content, Course Evaluation, Course Objectives