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Jonas, Gregory A.; Norman, Carolyn Strand – Behaviour & Information Technology, 2011
Compared with course management software (e.g. Blackboard and WebCT), the content and technology offered by a textbook website (TBW) is relatively costless to universities and professors, and is a potentially valuable tool that can be leveraged to help students learn course material. The present study uses the extended Technology Acceptance Model…
Descriptors: Textbooks, Structural Equation Models, Accounting, Introductory Courses