Designing publications to recruit graduate students is a far different task from designing materials for undergraduates. Syracuse University has found three principles helpful: relying on the expertise of the institution's academic units; providing useful information, not a sales pitch; and using desktop publishing to produce targeted…

It is argued that if colleges and universities want involved alumni, they must begin during the student years. Activities and approaches to take during each of the four college years to help establish a mutually supportive relationship are outlined, and illustrated with examples from a variety of institutions. (MSE)

The ways in which Spence School, a New York private school for girls, and Dartmouth College (New Hampshire) cultivated and won top alumni donors are described. In each case, the development office and administration encouraged the donor's personal involvement in areas of interest at the institution, and donor enthusiasm and participation…

Use of student focus groups to help shape college and university student recruitment efforts is examined, illustrated with the experiences of a variety of institutions. Benefits and limitations of the approach are noted, specific techniques for maximizing the groups' effectiveness are suggested, and uses of the resulting information are discussed.…