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Krendl, Kathy A. – Educational Communication and Technology, 1986
This discussion of research on media influences on learning describes a study of 611 students, grades three through 10, that examined user preconceptions about learning activities; examined differences in preconceptions across demographic subgroups based on gender and grade level; and interpreted results according to a theoretical learning model.…
Descriptors: Correlation, Educational Media, Elementary Secondary Education, Expectation
Simonson, Michael R.; And Others – Educational Communication and Technology, 1987
Describes a research program of four studies that investigated whether instructional media could be used to deliver persuasive messages effectively. Highlights include learner attitudes, aptitude treatment interaction, instructional media research, the effectiveness of various media types, learner characteristics, and suggestions for additional…
Descriptors: Analysis of Variance, Aptitude Treatment Interaction, Attitude Change, Cognitive Style