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Direct linkYulei Gavin Zhang; Mandy Yan Dang; M. David Albritton – Journal of Information Systems Education, 2024
The current study details the development of an undergraduate business analytics course that combines components of both active and experiential learning. The course offering is designed to expose students from different backgrounds to an intermediate-to-advanced level of business analytics. The course is unique in that it was designed to be…
Descriptors: Information Retrieval, Data Analysis, Undergraduate Students, Active Learning
Mandy Yan Dang; Yulei Gavin Zhang; M. David Albritton; Bo Wen – Journal of Information Systems Education, 2024
In response to the heavy demand for business analysts in various industries, many universities have developed business analyticsrelated courses and programs, which aim to develop a competent labor force that can help companies make sense of business data and generate sustainable competitive advantages. Ensuring high levels of student success in…
Descriptors: Business, Data Analysis, Demand Occupations, School Business Relationship
Zhang, Limin; Chen, Fang; Wei, Wei – Journal of Information Systems Education, 2020
The current data-centric business environment has seen an increasing demand for business students with knowledge and skills in the area of business analytics. This article presents the design and implementation of a foundation business analytics (BA) course for undergraduate business students who aspire to become data-literate professionals or…
Descriptors: Teaching Methods, Data Analysis, Business Administration Education, Computer Software
Agogo, David; Anderson, Jesse – Journal of Information Systems Education, 2019
Educators must constantly figure out engaging ways to teach data management and modeling concepts, especially to non-technical audiences. This paper introduces and describes an experiential learning activity using playing cards to teach a range of business and technical concepts. The paper is enriched by personal anecdotes and experiences from…
Descriptors: Teaching Methods, Games, Pretests Posttests, Recall (Psychology)
Mills, Robert J.; Chudoba, Katherine M.; Olsen, David H. – Journal of Information Systems Education, 2016
The term data scientist has only been in common use since 2008, but in 2016 it is considered one of the top careers in the United States. The purpose of this paper is to explore the growth of data science content areas such as analytics, business intelligence, and big data in AACSB Information Systems (IS) programs between 2011 and 2016. A…
Descriptors: Information Systems, Information Science Education, Statistical Analysis, Data Analysis
Asamoah, Daniel A.; Sharda, Ramesh; Kalgotra, Pankush; Ott, Mark – Journal of Information Systems Education, 2016
Within the context of the telecom industry, this teaching case is an active learning analytics exercise to help students build hands-on expertise on how to utilize Big Data to solve a business problem. Particularly, the case utilizes an analytics method to help develop a customer retention strategy to mitigate against an increasing customer churn…
Descriptors: Case Method (Teaching Technique), Data Collection, Data Analysis, Educational Research
