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Direct linkAna María Rojo López; Katarzyna Anna Nowak – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2025
The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…
Descriptors: Advertising, Language Role, English (Second Language), Second Languages
Beiler, Ingrid Rodrick – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2021
Translanguaging has gained prominence as a way to understand multilingual practices and draw on these in additional language teaching, but questions remain regarding its application in various educational contexts. This study investigates the significance of translanguaging across instructional settings by comparing discourses of markedness in…
Descriptors: Code Switching (Language), Second Language Learning, Second Language Instruction, English (Second Language)
