The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Language ideologies are a powerful way of perpetuating inequalities, as peripheralized speakers who have internalized the lack of legitimacy attributed to them often end up reproducing censure rather than resisting it. Foregrounding the affective dimension, this paper explores the role of shame as a fulcrum articulating the individual with the…

Many English-medium instruction (EMI) classrooms in non-Anglophone countries adopt a multilingual stance, using English alongside the host country's local language(s). However, the perceptions of such multilingual practices held by students remain under-researched. Given many Asian countries' current drives to internationalize and diversify their…

This study adopted a social network perspective to explore the academic discourse socialization experiences of eight degree-seeking multilingual international students at a university in eastern China. Based on a triangulation of ethnographic interviews, social network questionnaires, and supplementary sources (e.g., voluntarily submitted…

Variationist researchers are increasingly adopting intersectionality approaches to analyse identity-linked practice. However, the field of sociolinguistic variation is yet to embrace the full ramifications of intersectionality as an analytical framework. The current paper offers a new method for integrating intersectional approaches into…

Translanguaging has gained prominence as a way to understand multilingual practices and draw on these in additional language teaching, but questions remain regarding its application in various educational contexts. This study investigates the significance of translanguaging across instructional settings by comparing discourses of markedness in…

Chinese subtitling of English trailers is essential for marketing foreign films in China, and there is a need to focus on audience reception. Ideal subtitles are expected to provide a necessary aid to the audience but to attract as little attention as possible. Paralinguistic factors like punctuation can influence the audience's attention and…

This narrative case study examines the identity development of two mixed-heritage (Korean/White and Korean/Japanese) university students in relation to Korean as a heritage language (HL) in New Zealand. The narratives of the two participants (Mia and Hannah) revealed that they grew up with different levels of exposure to the HL, which impacted…

Institutional education traditionally entails a premise of language separation. This article aims to analyse language management through spatial ideologies and practices as interconnected manifestations of language policies. Informed by post-structural theorisation, the analysis draws on ethnographic data produced at a co-located campus of…

Multilingual families and their language policies have attracted considerable attention in recent sociolinguistic work. Adding to this line of research, this article focuses on a case study of a transnational Polish family living in Norway and investigates the role adolescent children may play in the formation of family language policies. To this…

This paper examines how entrepreneurial visions of the future contribute to neoliberalism's appropriation of language learning as a strategy for capital accumulation. Taking as an example South Korea's heavy investment in children's English language learning -- commonly known as early English education ("yeongeo jogi gyoyuk") -- it…

The study employs a case study approach to examine the impact of educational backgrounds on nine Hong Kong tertiary students' English and Cantonese language practices and identifications as native speakers of English and Cantonese. The study employed both survey and interview data to probe the participants' English and Cantonese language use at…

The aim of this article is to describe young children's beliefs about language and bilingualism as they are expressed in verbal utterances. The data is from Swedish-medium preschool units in three different sites in Finland. It was generated through ethnographic observations and recordings of the author's interactions with the children. The…

This paper, drawing on the notion of symbolic competence and insights from complexity theory, investigates the multilingual practices of university students in group discussions. The data analysis reveals that the protagonists' language uses index the various ways in which their rehearsal of potential identities, language ideologies, histories,…

This article is a contribution to the hitherto scant literature on learning a historical minority language and on language ideologies in the context of a study abroad program in Hungary, Debrecen. I analyse the language ideologies of the decision makers in Hungary and in the Debrecen Summer School in relation to the teaching of Hungarian to the…