The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Many English-medium instruction (EMI) classrooms in non-Anglophone countries adopt a multilingual stance, using English alongside the host country's local language(s). However, the perceptions of such multilingual practices held by students remain under-researched. Given many Asian countries' current drives to internationalize and diversify their…

This study investigates attitudes towards varieties of English among Norwegian adolescent learners and assesses the role of social evaluation for second language (L2) pronunciation choices by combining a verbal guise test with speaker commentary and reports of language choices. The results suggest that while American English is the most accessible…

In recent years, there has been a resurgence of fears concerning the status of English in Quebec. Unlike in the past, many now claim that it is francophones themselves who risk undermining the achievements of 30 years of successful status planning. The finger is pointed in particular at young francophones, accused of adopting an unfettered…