The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Many English-medium instruction (EMI) classrooms in non-Anglophone countries adopt a multilingual stance, using English alongside the host country's local language(s). However, the perceptions of such multilingual practices held by students remain under-researched. Given many Asian countries' current drives to internationalize and diversify their…

Multilingual families and their language policies have attracted considerable attention in recent sociolinguistic work. Adding to this line of research, this article focuses on a case study of a transnational Polish family living in Norway and investigates the role adolescent children may play in the formation of family language policies. To this…

This study adopted a social network perspective to explore the academic discourse socialization experiences of eight degree-seeking multilingual international students at a university in eastern China. Based on a triangulation of ethnographic interviews, social network questionnaires, and supplementary sources (e.g., voluntarily submitted…

Variationist researchers are increasingly adopting intersectionality approaches to analyse identity-linked practice. However, the field of sociolinguistic variation is yet to embrace the full ramifications of intersectionality as an analytical framework. The current paper offers a new method for integrating intersectional approaches into…

Translanguaging has gained prominence as a way to understand multilingual practices and draw on these in additional language teaching, but questions remain regarding its application in various educational contexts. This study investigates the significance of translanguaging across instructional settings by comparing discourses of markedness in…

The study employs a case study approach to examine the impact of educational backgrounds on nine Hong Kong tertiary students' English and Cantonese language practices and identifications as native speakers of English and Cantonese. The study employed both survey and interview data to probe the participants' English and Cantonese language use at…

This paper, drawing on the notion of symbolic competence and insights from complexity theory, investigates the multilingual practices of university students in group discussions. The data analysis reveals that the protagonists' language uses index the various ways in which their rehearsal of potential identities, language ideologies, histories,…

Institutions of higher education (HEIs) in English-speaking countries have been engaged in internationalization for decades. Among the many factors driving their internationalization are commitments to increasing and celebrating diversity as well as a desire to foster cross-cultural cooperation. Nonetheless, the linguistic diversity of their…

This paper explores the role of mediated intergroup contact in improving intergroup attitudes between Italian speakers and German speakers in South Tyrol, Italy. Specifically, we examine how German-language television consumption affects attitudes towards the German-speaking group among Italian- speaking youth. The data ("N" = 229) were…

Four years after the sovereignty of Hong Kong was returned from Britain to China, a survey was conducted in 2001 to examine the attitudes of students toward Cantonese (the vernacular language), English (the colonizer's and international language), and Putonghua (the new ruler's language) in the early postcolonial era of Hong Kong. Eight years…