Language ideologies are a powerful way of perpetuating inequalities, as peripheralized speakers who have internalized the lack of legitimacy attributed to them often end up reproducing censure rather than resisting it. Foregrounding the affective dimension, this paper explores the role of shame as a fulcrum articulating the individual with the…

The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

This paper examines the linguistic and cultural development of three US university students in a one-month study-abroad program in Mexico, as represented in their bilingual journals. Through narrative analysis, the paper explores students' varied evaluations of their study-abroad experiences, as well as how these evaluations seemed to affect their…