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Peer reviewedJones, Lawrence E.; Iacobucci, Dawn – Multivariate Behavioral Research, 1989
The structure of voters' affective reactions and trait attributions to national political figures was studied through 3-mode factor analysis of ratings by 78 college students of 16 political figures. The factor analysis suggested that positive and negative affect and affect and trait factors were distinct but correlated. (SLD)
Descriptors: Affective Behavior, Attitude Measures, College Students, Factor Analysis
