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Direct linkMotl, Thomas C.; Multon, Karen D.; Zhao, Fei – Journal of Diversity in Higher Education, 2018
Participants include 89 college students from a tribal university in the Midwestern United States. A survey regarding attitudes and adjustment to campus was administered to all students during their first semester of college. Variables assessed included psychosociocultural integration factors, such as educational goals, trust of others at college,…
Descriptors: Academic Persistence, Tribally Controlled Education, American Indian Students, Student Surveys
Lange, Tyana – ProQuest LLC, 2016
Institutions of higher education (IHEs) are competing to recruit students in a crowded market with the number of colleges on the increase and the number of high school seniors declining. IHEs are looking for effective ways to recruit students and increase retention and graduation rates. Relationship marketing (RM) is an approach from business that…
Descriptors: Role, Marketing, Higher Education, Student Recruitment
