Education shares many similarities with service delivery in the business sector. The student often experiences the total service within the classroom. Marketers in retail stores and the hotel and hospitality industry have long acknowledged the ability of the physical environment to influence behaviors and therefore make concerted efforts to create…

Music-games present a highly pervasive new platform to create, perform, appreciate and transmit music through peer and online communities (e.g., Peppler, Downton, Lindsay, & Hay, 2011). While learners are increasingly engaged with such digital music participation outside the classroom, evidence indicates learners are increasingly disengaged…

Investigates the effects of immediacy on cognitive learning in an experimental situation which removed the effects of affect from the measurement of cognitive learning. Finds a positive relationship between immediacy and cognitive learning at the short-term recall level. (MM)