The theory of planned behavior identifies important proximal determinants of behavior, including attitude toward the behavior, perception of subjective norms exerted by significant others, and perception of perceived control over performance of the behavior. Because research in the planned behavior tradition has focused on desirable target…

The main purpose of this study was to investigate and predict the behavioral intention of in-service Taiwanese kindergarten teachers regarding whether they would join a graduate level academic program. The research framework was based on the Theory of Planned Behavior (TPB) in order to identify the most influential component that affected their…

Portions of this paper were presented at the Western Psychological Convention, Vancouver, British Columbia, June 20, 1969. (RJ)

The ability of the theory of reasoned action to predict computer-related attitudes and behavior was demonstrated through two studies: a questionnaire on computer behaviors and attitudes; and word processing training involving various levels of persuasive communication based on belief statements identified in the first study. (22 references) (MES)

In response to reports that have received widespread attention decrying the failure of science education in the United States to prepare sufficient numbers of scientists, projects have sought to determine what can be done to encourage academically oriented youths to enroll in more science courses in high school and preserve their option of going…