Virtual reality (VR) learning is believed to increase focus, engagement, and emotional connection. To that end, we developed an immersive business case study in VR to teach essential business concepts. This paper outlines the process we followed to develop and launch the case in the hope that other institutions can use our process as a blueprint…

Study abroad programs represent an effective way to enhance student learning and development in business higher education, especially in international business, marketing, and trade. However, in the face of disruptors and barriers that affect a student's ability to travel internationally, virtual study abroad (VSA) programs can be a more…

Information technology (IT) innovations have and continue to have a significant impact on international marketing practice and customer interactions. With the marketing environment becoming increasingly dependent on technology, marketing teaching in higher education faces a challenging task of effectively leveraging technology in diverse learning…