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Direct linkAnna R. McAlister; Jef I. Richards; Aileen T. Torrance – Journal of Advertising Education, 2024
This study examines the value of a new certification program designed to teach nine principles of ethical advertising. The Certified Ethical Advertising Executive (CEAE) certificate course was added to the curriculum in two undergraduate marketing courses in Fall of 2023. The same courses were taught by the same instructors in the semester prior…
Descriptors: Ethics, Advertising, Business Administration Education, Undergraduate Students
Babik, Dmytro – Journal of Information Systems Education, 2022
Agile system development approaches, such as Scrum, have become popular with a wide spectrum of organizations from start-ups to government agencies. Recruiters and executives have been seeking graduates with Scrum competency beyond cursory familiarity. CIS programs responded with a variety of activities and exercises to address this need. This…
Descriptors: Teaching Methods, Computer Science Education, Computer Software, Undergraduate Students
Laverie, Debbie; Humphrey, William; Manis, Kerry T.; Freberg, Karen – Marketing Education Review, 2020
The digital era has changed marketing dramatically and marketing jobs have shifted as well. Thus, marketing faculty face a difficult challenge in preparing students for the marketplace. Industry certifications can be a great way to prepare students for a career in the digital era. We present a design for using certifications with suggestions for…
Descriptors: Internet, Marketing, College Faculty, Employment Qualifications
Kim, Dae-Hee; Hettche, Matt; Spiller, Lisa – Marketing Education Review, 2019
To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…
Descriptors: Marketing, Cognitive Style, Certification, Undergraduate Students
Download full textTaheri, Pooya; Robbins, Philip; Maalej, Sirine – Education Sciences, 2020
Langara College, as one of the leading undergraduate institutions in the province of British Columbia (BC), offers the "Applied Science for Engineering" two-year diploma program as well as the "Engineering Transfer" two-semester certificate program. Three project-based courses are offered as part of the two-year diploma program…
Descriptors: Engineering Education, Student Projects, Teaching Methods, Active Learning
Siswantoro, Dodik – Quality Assurance in Education: An International Perspective, 2015
Purpose: The purpose of this paper is to investigate the perception and awareness of Islamic accounting of undergraduate accounting students at Universitas Indonesia. The Indonesian Institute of Accountants has an Islamic Accounting Certification and a Certified Public Accountant (CPA) test, meaning that the course's competency should satisfy both…
Descriptors: Student Attitudes, Islam, Accounting, Foreign Countries
