Questionnaires completed by 301 junior and senior high school students provided data for a study of family influences on the development of various consumer competencies, materialistic values, communication behaviors, and attitudes toward marketing stimuli. Family influences were studied in the context of two dimensions of communication…

Preservice secondary teachers were assigned research on the consumer behavior and habits of junior high school students for the purpose of allowing preservice teachers to discover their own knowledge of young adolescents. Observations were made of groups of students at two typical malls in a southeastern city of around 100,000 population. The…

Questionnaires completed by 607 middle school and high school students provided data about the learning of selected advertising-related cognitions among adolescents and on the short-term effect of these cognitions and other communication variables on adolescent consumption behavior. Among the findings were the following: susceptibility to…