Academic and practitioner interest in data science has increased considerably. Yet scholarly understanding of what motivates students to learn data science is still limited. Drawing on the theory of planned behavior, we propose a research model to examine the determinants of behavioral intentions to learn data science. In the proposed research…

The field of Data Science has seen rapid growth over the past two decades, with a high demand for people with skills in data analytics, programming, statistics, and ability to visualize, predict from, and otherwise make sense of data. Alongside the rise of various artificial intelligence (AI) and machine learning (ML) applications, we have also…